Bakersfield Life Q&A: Heise Media Group

What does Heise Media Group do?
We help our clients succeed! Heise Media Group is an award-winning, full-service marketing and advertising company that integrates new and traditional forms of media in order to create successful multi-media campaigns designed specifically for each client’s needs.

Heise Media is celebrating 15 years—what is your most significant achievement?
Fifteen years in the advertising industry is a big deal in any market! The fact that we have been successful is a testament to the quality of our work, our relationships with our clients and involvement in our community. We produce a great product for great clients and are well-respected for our experience, knowledge, and integrity.

What do you attribute your longevity to?
Hard work, experience, creativity, and knowledge! We continue to use cutting-edge ideas and tools to help our clients maximize their advertising and marketing dollar. We build partnerships with our clients and work hard to earn and keep their trust. We have proven over time that we can increase our clients’ bottom lines and help them grow their business. We want them to succeed.

What do your clients say about you?
Word of mouth and what others say about us is one of the best tools we have to tell others about Heise Media’s services. Our clients regularly use words such as astounding, creative, innovative, invaluable, and fabulous to describe our work. The old adage “actions speak louder than words” also explains how our clients feel: They not only keep coming back, but they share Heise Media’s name with business associates.

What are the challenges in today’s marketing world?
There are so many media options in today’s world—it’s a challenge to know which ones work best to reach a client’s target audience. The newer tools, including social media, the web, and e-blasts, have great potential, but traditional media such as print, television, and radio still have an important place. The trick is knowing how to utilize the media that will best serve our clients and their customers. Heise Media Group excels at finding the right mix!

What does Heise Media do best?
Our goal is to exceed our clients’ expectations. We deliberately focus on building a brand for each client by utilizing the strengths of various media, both traditional and emerging forms. We also are exceptional at media buying and integration—which allows our clients to get the most from their advertising budget.

Why should businesses utilize an advertising/marketing firm?
A great business plan is only part of what it takes to be successful. A strategic marketing plan enables a business to expand by getting the word out to the public (i.e., potential customers) about the company’s services or products. An advertising/marketing firm creates the plan, fine tunes the message and executes the distribution of the information to the target audience.